Palm Beach County has long been one of Florida’s hottest destinations for both vacationers and real estate investors. With its pristine beaches, vibrant downtowns, year-round sunshine, and close proximity to cultural hubs like West Palm Beach and Delray Beach, it’s no surprise that short-term rentals (STRs) have flourished here.
But with rising home prices and increased competition, many investors are asking the same question: Can you still find short-term rental deals in Palm Beach County? The answer is yes—if you know where to look and how to structure your investment.
Why Palm Beach County is a Strong Short-Term Rental Market
Before diving into whether deals still exist, let’s explore why Palm Beach County continues to attract investors:
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Year-Round Demand – Unlike seasonal vacation spots, Palm Beach County draws visitors year-round thanks to warm weather, festivals, golf tournaments, and business travel.
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Diverse Attractions – From Lake Worth Beach’s eclectic downtown to Jupiter’s luxury coastal vibe, each city offers something unique that appeals to different traveler demographics.
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Airport Access – Palm Beach International Airport makes it easy for visitors to arrive and book weekend or week-long stays.
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Regulation-Friendly Zones – While some cities in Florida have strict short-term rental restrictions, Palm Beach County has several neighborhoods and communities where STRs are still permitted with proper licensing.
Can You Still Find “Deals”?
Yes—but the definition of a deal has shifted. A few years ago, investors could pick up waterfront homes or condos at relatively low prices and immediately see cash flow. Today, rising property values mean you’ll need a more strategic approach. Here are a few ways investors are still finding profitable opportunities:
1. Look Beyond the Waterfront
Oceanfront homes are the dream, but inland neighborhoods and up-and-coming areas like Lake Worth Beach, Boynton Beach, and parts of West Palm Beach can offer better purchase prices with strong rental demand. Guests often prioritize amenities like pools, backyard space, and proximity to downtown areas over direct beach access.
👉 Check out my guide on the Top Reasons to Move to West Palm Beach to see why this city has strong long-term potential.
2. Multi-Family Properties
Duplexes, triplexes, and small apartment complexes are becoming increasingly popular among STR investors. Instead of relying on one unit’s income, you can generate multiple streams of cash flow under one roof—spreading risk and maximizing returns.
If you’re considering this strategy, read my post on Cash Flow vs. Appreciation: What to Prioritize in a Florida STR Property.
3. Properties That Need Value-Add
Investors who are willing to renovate or design properties specifically for Airbnb or Vrbo are still finding deals. Adding features like game rooms, outdoor kitchens, tiki bars, or stylish furnishings can significantly boost nightly rates.
4. Focus on Occupancy, Not Just Price
In today’s market, success isn’t just about finding the cheapest property—it’s about finding one that will stay booked. A well-designed home in a prime location can outperform a cheaper home with low occupancy.
Tips for Finding Your Next STR Deal in Palm Beach County
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Run the Numbers Carefully – Factor in property taxes, insurance, utilities, cleaning, and property management before you buy.
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Check Local Rules – Palm Beach County is STR-friendly overall, but regulations vary by city. Always confirm zoning and permitting requirements.
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Work with a Local Expert – Partner with a real estate agent who understands the STR market, not just residential sales. Learn more about working with me to find profitable investment properties.
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Think Long-Term – Look for areas with appreciation potential. Even if cash flow margins are thinner now, property values in Palm Beach County historically trend upward.
The Bottom Line
So—can you still find short-term rental deals in Palm Beach County? Absolutely. While the days of “easy” deals may be behind us, savvy investors who take a strategic approach can still build profitable Airbnb or Vrbo portfolios here.
The key is to expand your definition of a deal: instead of searching for a bargain-basement price, look for properties with strong occupancy potential, room for value-add upgrades, and long-term appreciation.
If you’re ready to explore short-term rental opportunities in Palm Beach County, I’d love to guide you through the process.
📲 Call or text me today at 732-754-9323 to start your property search.
Melissa Naman | REALTOR®
The SoFlo Coastal Group
Buy, Sell, Rent & Invest in South East Florida
732-754-9323
@melissa.buy.sell.invest
📌 Ready to Invest in Palm Beach County?
Looking for expert guidance on short-term rental investments? At SoFlo Coastal Group, we specialize in helping buyers turn properties into profitable STRs. From identifying the right neighborhood to setting up your Airbnb, we provide full support every step of the way.
👉 Visit our Investors Page to learn how we help clients create cash flow and long-term wealth in Palm Beach County.
