☀️ Welcome to Your STR Launchpad
You’ve invested in a gorgeous Florida property — now it’s time to make it bookable, lovable, and unforgettable. At SoFlo Coastal Group, we believe every STR should feel like a coastal paradise from the first impression. Whether your property is in Jupiter, Lake Worth Beach, Delray, or West Palm, the right setup sets the tone for glowing reviews (and repeat bookings).
Here’s how to do it right — from day 1.
1. Start with a Welcome That Wows
Your first moments set the guest mood. Think warm, personal, and stress-free.
Must-haves:
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A welcome guide with house rules, WiFi password, local beach tips, favorite cafés, and emergency contacts (include your contact and SoFlo Coastal Group info!)
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A small welcome amenity — coffee pods, water bottles, local snack, or even a tropical candle
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Clear directional signage/video check-in instructions, especially for gated communities or tricky streets
✨ Tip: Use a Canva welcome guide in your brand colors (teal, coral, sandy neutrals) for that polished, coastal feel consistent with your visual style.
2. Design for the Coastal Experience
Guests don’t just rent a place — they rent a vibe. Here’s how to deliver yours:
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Use coastal palettes (soft blues, whites, sandy tones, pops of coral or seafoam)
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Invest in durable, stain-resistant furnishings (think slipcovered sofas, washable rugs)
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Prioritize outdoor living — lounge sets, string lights, comfy cushions
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Add local touches: shells, driftwood decor, palm leaf prints — things that feel South Florida without being kitschy
3. Amenities That Go the Extra Mile
You want guests to think: “Wow, this place had everything I needed.”
Winning amenities to include:
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Fast, reliable WiFi (a must for remote workers)
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Smart lock or keypad for seamless check-in
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Full kitchen setup: quality cookware, spices, blender, toaster
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Beach extras: umbrella, chairs, cooler, towels
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Streaming services (Netflix, Hulu, etc.)
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Hub for local experiences — maps, discount codes, partner vouchers
Guests remember these small extras — and leave better reviews because of them.
4. Cleanliness, Maintenance & Safety
Even the most beautiful space won’t get 5 stars if it’s not spotless or safe.
Checklist:
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Hire a professional cleaning service with STR experience
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Provide a cleaning kit (wipes, spare towels, extra TP)
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Regularly inspect HVAC, plumbing, appliances
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Safety essentials: smoke detectors, carbon monoxide alarms, fire extinguisher, first-aid kit
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Clear instructions for trash, recycling, and house rules
Guest comfort = repeat bookings + referrals.
5. Perfect Your Photography & Listing Copy
Your online listing is your first impression. Make it count.
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Use professional photos that showcase light, space, and coastal lifestyle
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Stage for “lived-in luxury” — show a latte on the table, open windows, beach gear casually placed
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Write description with SEO-rich keywords: e.g. “Palm Beach County short-term rental,” “Jupiter beach retreat,” “Florida coastal getaway”
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Highlight unique perks (pool, outdoor shower, beach gear, proximity to golf or boating)
A strong listing with gorgeous photos can drive occupancy before the first guest even arrives.
6. Guest Communication & Automation
Great communication = happy guests.
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Use automated pre-arrival, arrival-day, and post-stay messages
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Provide a 24-hour contact number (your SoFlo team or co-host)
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Use a guest app or portal for house manual, local tips, and FAQs
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Gather feedback mid-stay (“Is everything okay? Anything I can help with?”)
Prompt replies and a proactive approach can turn a small issue into a 5-star outcome.
7. Gather Reviews & Adapt
Once guests leave, don’t just let feedback slip — use it.
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Prompt a review within 24 hours
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Thank guests personally and ask for any suggestions
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Track repeat comments (e.g., “kitchen could use X,” “pool lighting at night”)
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Continuously update your property based on feedback
Over time, your property evolves into a better version of itself — and that supercharges your guest ratings.
💬 Final Thoughts from SoFlo Coastal Group
Launching a 5-star short-term rental isn’t magic — it’s intention + details + consistent care. Do these steps from day 1, and you’ll set yourself apart in Palm Beach County’s coastal STR market.
Ready to get started? We can help you with design, management, co-hosting, and turning that dream vacation property into a top-performing investment.
📲 Melissa Naman, REALTOR®
📞 732.754.9323
🔗 @melissa.buy.sell.invest
🌐 SoFlo Coastal Group
