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Real Estate Agent, Investor, Host: Why You Need Someone Who Does All 3

Melissa Naman  |  September 12, 2025

Real Estate Agent, Investor, Host: Why You Need Someone Who Does All 3

When it comes to real estate in Palm Beach County and South Florida, it’s not enough to just hire a REALTOR®. If you’re buying, selling, or investing, you want someone who wears three hats: a real estate agent, an investor, and a host. Why? Because the Florida market is unique—full of sandy beaches, golf courses, and high-performing short-term rentals—and having an expert who understands all angles of the market can make or break your success.

At SoFlo Coastal Group, led by Melissa Naman, we combine these three roles to deliver an unbeatable experience for our clients.


1. A Real Estate Agent Who Gets Lifestyle

Buying or selling a home in Palm Beach County isn’t just about square footage—it’s about lifestyle. From boating in Jupiter to brunching in Delray Beach, your home is your launchpad for living the SoFlo dream.

As your REALTOR®, Melissa is more than a transaction manager. She helps you:

  • Navigate neighborhoods like Lake Worth Beach and Palm Beach Gardens

  • Connect with trusted local lenders and inspectors

  • Get insider tips on market trends before they hit Zillow

👉 Thinking about moving here? Check out our Relocation Guide to Palm Beach County.


2. An Investor Who Thinks Like You

Most agents stop at the sale. But Melissa knows what it’s like to be on the other side of the table. She’s an active investor, specializing in short-term rentals (STRs) and long-term appreciation plays.

That means she helps you:

  • Spot properties that actually cash flow

  • Analyze ROI vs. appreciation in hot spots like West Palm Beach

  • Use strategies like DSCR loans to scale your portfolio

💡 Related: What Type of Return Can You Expect on a Florida STR?


3. A Host Who Understands Guests (and Revenue)

Buying a short-term rental is one thing—running it is another. Melissa and SoFlo Coastal Group manage and co-host rentals, so they know firsthand what works (and what flops).

From designing coastal-chic interiors to creating Instagram-worthy spaces, Melissa knows how to attract high-paying guests while keeping your property profitable.

So whether you’re a first-time investor or a seasoned pro, you’ll benefit from her host’s eye for detail—because at the end of the day, your guests’ experience = your income.

👉 Learn more about our Short-Term Rental Management Services.


Why All 3 Matter Together

In South Florida’s fast-moving market, you need someone who:

  • Finds the right property (Agent)

  • Runs the numbers like an investor (Investor)

  • Knows what guests really want (Host)

That’s the SoFlo Coastal Group difference.


Ready to Work With Someone Who Does It All?

Whether you’re ready to buy your dream home, launch a short-term rental, or sell your property for top dollar, Melissa is here to guide you every step of the way.

📲 Melissa Naman, REALTOR®
Call/Text: 732.754.9323
Instagram: @melissa.buy.sell.invest
🔗 SoFlo Coastal Group

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