How Much Does It Cost to Furnish and Launch a Short-Term Rental in South Florida?

Thinking about dipping your toes into the short-term rental market in South Florida? 🌴 Whether it’s Airbnb, Vrbo, or boutique-style hosting, the dream of creating a stylish coastal getaway for guests (while generating solid cash flow) is alive and well here in Palm Beach County.

But let’s get real for a second—the question every investor asks first is: How much does it cost to actually furnish and launch a short-term rental?

Let’s break it down, SoFlo style.

Step 1: The Property Purchase (or Rental Arbitrage Option)

Before you even think about furniture and beachy throw pillows, you need the property. In Palm Beach County and SE Florida, prices vary widely depending on whether you’re investing in Lake Worth Beach, West Palm Beach, or a luxe spot in Jupiter.

👉 Check out our Neighborhood Guides to see which areas might be the best fit for your investment style.

If you’re still searching for the right property, browse our latest Homes for Sale in Palm Beach County and let us help you find a property with serious STR potential. 

Step 2: Furnishing – The Fun (and Pricey) Part

This is where your coastal chic vibes come to life! Your guests aren’t just booking a stay—they’re buying into the Florida lifestyle of bright airy spaces, comfy living areas, and Insta-worthy décor.

Here’s a ballpark breakdown for a 2–3 bedroom property:

• Living Room: $3,000 – $6,000 (sofa, chairs, TV, media console, coastal décor)

• Bedrooms: $6,000 – $10,000 (beds, dressers, linens, art)

• Dining/Kitchen: $2,000 – $5,000 (table, chairs, bar stools, dishware, appliances)

• Outdoor Space: $2,500 – $5,000 (patio set, loungers, grill, string lights—because vibes matter)

• Décor & Extras: $1,000 – $3,000 (plants, wall art, rugs, books, games)

💡 Pro Tip: Guests love outdoor living in South Florida. Investing in a tropical backyard with cozy seating and twinkle lights = instant 5-star reviews.

Need inspo? Check out some of our SoFlo Coastal Stays Airbnb's in South East Florida.

Step 3: Startup Costs Beyond Furniture

• Smart Tech (locks, cameras, Wi-Fi, thermostats): $1,500 – $2,500

• Professional Photography: $300 – $800 (worth every penny for bookings)

• Permits & Licensing (varies by city—always check local rules): $500 – $2,000

• Initial Supplies (toiletries, towels, paper goods, cleaning basics): $500 – $1,000

Total Estimated Launch Cost: $15,000 – $30,000 for a mid-range property in Palm Beach County.

For a deeper dive, don’t miss our guide: Is Short-Term Rental Investing Right for You?

Step 4: Management & Ongoing Expenses

If you’re local and love hospitality, you can manage it yourself. But many investors choose professional co-hosting or property management to keep things running smoothly (and stress-free).

👉 Learn more about SoFlo Coastal Group’s Short-Term Rental Management Services

Ongoing costs may include:

• Cleaning crews after each stay

• Utilities + landscaping

• Restocking essentials

• Maintenance & repairs

Why South Florida STRs Are Worth It

Yes, it’s an upfront investment. But short-term rentals in Palm Beach County continue to see strong demand thanks to:

• Year-round sunshine ☀️

• Snowbird season (hello, high nightly rates in winter!)

• Beaches, golf, boating, and nightlife = endless appeal

With the right property and coastal-chic setup, investors are earning 15–20%+ ROI annually.

Ready to Launch Your STR Dream?

Starting a short-term rental in South Florida doesn’t have to be overwhelming. With the right guidance, your beachy bungalow or downtown condo can become a five-star, cash-flowing investment.

✨ Whether you want help finding the perfect property, designing it for max bookings, or managing guests, SoFlo Coastal Group has you covered.

📲 Call or text me today: 732.754.9323
🔗 Follow along on Instagram: @melissa.buy.sell.invest

Let’s make your South Florida rental dream a reality. 🌴